The King of Sportsbooks

We didn’t just advertise BetMGM — we staged a spectacle leveraging the existing brand equity of MGM at the intersection of sports and entertainment.

With Jamie Foxx suspended above the Bellagio fountains, we turned Las Vegas into a moment of magic, adrenaline, and high-stakes entertainment.

The campaign positioned BetMGM not as an app, but as an experience — bold, cinematic, and made for believers.