Yours to Take

Budweiser teamed with Anderson .Paak to launch a global campaign celebrating creators, dreamers, and risk-takers. The anthem “Yours to Take,” produced and performed by Anderson .Paak, becomes more than a song — it’s a rallying cry for anyone chasing a dream. The music video spotlights a diverse cohort of artists, musicians, designers, drummers and creatives from around the world, showing their hustle, their passion, and their refusal to wait for permission.

With cinematic energy and emotional authenticity, the campaign reframes Budweiser not just as a beer, but as a platform for creators. It’s a tribute to ambition, grit, and the courage to make your mark — and an invitation for others to join.