World Gallery

What makes the iPhone 6 the world’s most popular camera? The proof is in the pictures—and in the people behind them. World Gallery celebrated the universal love of photography by sourcing stunning, uncommissioned images from everyday iPhone users around the globe. From millions of photos shared online, we curated 162 iPhone 6 shots from 100 photographers and turned them into the largest mobile photography gallery in history, a campaign that transcended language and democratized creativity.

Launched globally on March 1, 2015, the work spanned 73 cities across 25 countries, appearing on more than 10,500 placements, including 400+ large-format billboards, posters, magazines, newspapers, and digital OOH.