Manual Instructions

When LEGO and Fortnite teamed up to build a new survival-crafting game, our task was simple: show players what this mash-up could do. We created a social campaign that blended LEGO’s iconic instruction-book style with Fortnite’s signature chaos, turning step-by-step “how-tos” into playful, unexpected moments pulled straight from the game.

Across posters, carousels, and short animations, we introduced key mechanics while capturing the creative freedom at the heart of the experience. The result was an educational launch that felt fun, familiar, and unmistakably Fortnite x LEGO.